Sellers benefit from Instagram's unexpected retail appeal

03/10/2014 | New York Times (tiered subscription model), The

For smaller retailers, Instagram is quickly becoming a place to post items and drive sales. Beverly Hames says the website drives 20% to 40% of daily revenue for her vintage boutique, Fox & Fawn. "On Instagram, it feels like a discovery because you aren't there to shop -- but if something catches your eye and it's available, you're more likely to buy it," said Connie Wang, head of style at fashion website Refinery29.

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New York Times (tiered subscription model), The

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