Instagram's popularity is having a noticeable effect on Web design, as brands such as Taco Bell, Patagonia, Urban Outfitters, Indianapolis Motor Speedway and others include user-generated content into their sites, Lauren Johnson writes. Those companies "are sourcing user-generated content that showcases their brand and leveraging it beyond social by incorporating this content into digital and traditional channels," Resource's Amanda Williams says.
Instagram is changing the face of brand sites with user content
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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