The real reason Facebook bought Instagram

04/15/2012 | Logic+Emotion

Facebook's Instagram acquisition was all about data, David Armano writes. Buying the application gives Facebook a strategic toehold in the mobile business, but that only matters because mobile interactions will be a colossal source of marketable user data. "The Web is going social, mobile and local. All of this will generate a lot of data, and that's going to be valuable in a lot of ways," Armano writes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA