Study: Instagram-style photos work better than stock images

Instagram-style "organic" photos are outperforming traditional stock images in advertising, according to research from the social media agency Laundry Service. Click-thru rates averaged 2.35% with regular images, while Instagram-styled shots were at 8% and also increased conversion rates by 25%. "It's not an opinion. This is what was working best," said Laundry Service President Jason Stein.

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