TNT looks to evolve, unveils new "Boom" tagline

TNT, seeking to reverse a ratings slide, is revamping its lineup to appeal more to younger, male audiences and implementing a new tagline: "TNT Drama. Boom." The latter "speaks to the experience we want to deliver to TNT viewers," said Michael Wright, president and head of programming for TNT, TBS and Turner Classic Movies. "It's about the thrill of the chase, or overcoming impossible odds and winning the day."

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