Intel debuts new tagline, names Venables Bell & Partners its AOR

Intel is leaving behind its "Sponsors of tomorrow" slogan and instead will use "Look inside," a variation of the "Intel inside" tagline it has used with marketing partners since the early 1990s. "'Sponsors of tomorrow' didn't leverage our heritage as much as 'Look inside' does. 'Look inside' is a call to action," says Intel Chief Marketing Officer Deborah Conrad. The company also decided to make Venables Bell & Partners its creative agency of record, rather than put assignments up for grabs among its roster shops.

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