Old taglines, new campaigns

06/10/2008 | Adweek

Citigroup, which has brought back its "Citi never sleeps" tagline -- conceived in 1977 -- is the latest top marketer to use an old slogan in a new context. "A lot of times agencies change a tagline for the sake of change. And just because they switch doesn't mean the tagline wasn't the right thing for the brand," said Dick Acker, president and CD at Jefferson/Acker, whose client revived the 1971 "Is it live, or is it Memorex?" slogan in 2001.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY