Facebook's decision to add hashtags could help the social network reach "second screen" users who chat on social networks while watching TV, writes Mike Isaac. Twitter has worked to persuade TV-show marketers and broadcast advertisers to use hashtags to promote social chatter, and now Facebook wants a piece of that pie, Isaac writes. "The heat is on to see where the ad dollars go from here," he writes.
How hashtags could help Facebook reach TV audiences
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