How hashtags could help Facebook reach TV audiences

06/18/2013 | All Things D

Facebook's decision to add hashtags could help the social network reach "second screen" users who chat on social networks while watching TV, writes Mike Isaac. Twitter has worked to persuade TV-show marketers and broadcast advertisers to use hashtags to promote social chatter, and now Facebook wants a piece of that pie, Isaac writes. "The heat is on to see where the ad dollars go from here," he writes.

View Full Article in:

All Things D

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA