Retailers want IT to give them a local advantage

07/6/2012 | Internet Retailer

Retailers put geo-local capabilities atop their wish lists, according to a survey by CompTIA. More than one-fifth of 500 retailers surveyed have already taken advantage of geo-localizing technology, such as a Foursquare check in, and 28% have immediate plans to add capabilities. The retailers want to combine geo-local targeting with loyalty programs, QR codes and coupon offers with Groupon, for example.

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