Anheuser-Busch leverages AR to brand's advantage

07/9/2013 | Mobile Marketer

Anheuser-Busch and other beer brands have been leading the way using augmented reality in their marketing. The strong entertainment factor in beer marketing lends itself well to AR and mobile, which should only take on importance with the coming of Google Glass, said Lucas Herscovici, vice president of digital marketing at Anheuser-Busch.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA