Anheuser-Busch leverages AR to brand's advantage

07/9/2013 | Mobile Marketer

Anheuser-Busch and other beer brands have been leading the way using augmented reality in their marketing. The strong entertainment factor in beer marketing lends itself well to AR and mobile, which should only take on importance with the coming of Google Glass, said Lucas Herscovici, vice president of digital marketing at Anheuser-Busch.

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