How mobile can influence the earliest stages of purchase decisions

07/12/2013 | Mobile Marketer

Mobile's role in the final stages of a consumer's purchasing decision is widely known, but it's also important at earlier, passive stages, said Pele Cortizo-Burgess, global director of integrated planning at London media agency MEC. Marketers "need to take a more holistic look at all of the days leading up to a purchase. ... I am asking you to consider this person for all of the years that lead up to building his or her perception of your brand," Cortizo-Burgess said in an interview.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA