Study finds Facebook hashtags aren't enhancing engagement

07/26/2013 | BizReport

About 40% of Twitter users click on hashtags to learn more about products and brands, but the same isn't true of Facebook, according to a Simply Measured analysis. One-fifth of top brands now include hashtags in their Facebook posts, but there's no evidence yet that posts with hashtags perform any better than those without. Photos, not hashtags, were the main feature that drove Facebook engagement, the study found.

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