Kellogg's multi-grain porridge may have advantage in Europe

08/13/2013 | FoodNavigator

One analyst is predicting an advantage in Europe and the U.K. for Kellogg's new multi-grain, low-fat porridge under its Special K brand. Ramaa Chipalkatti, a consumer insights analyst at Datamonitor Consumer, predicts that the new product's "move towards positive nutrition with the use of multi-grain, rather than just reduced fat, will make them very competitive."

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