Video game makers stage big events

08/16/2005 | Advertising Age (tiered subscription model)

Under the gun to cultivate an audience geared toward buying the latest iteration of hot video games, manufacturers are hosting huge, festival-type events that give hard-core gamers a hands-on opportunity to check out the latest offerings. The relentless marketing pressure is a result of the rising cost of producing digital games.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA