H&M mobile campaign uses Instagram to engage consumers

08/22/2012 | Mobile Marketer

An H&M mobile campaign drives users to seek out statues of David Beckham, which can be photographed, shared and -- via a special Instagram hashtag -- can be used to enter the consumer for a chance at a $1,000 gift card. The ads on The Associated Press' mobile site direct users to the statues in Los Angeles, New York City and San Francisco.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Merchandise Planner
rue21
Warrendale, Pennsylvania
Senior Marketing Manager - Media
Shoe Carnival, Inc.
Evansville, Indiana
DIRECTOR OF FINANCE
Ralph Lauren
New York, New York
Sr. Financial Analyst
Orchard Brands
Beverly, Massachusetts
Customer Insights Manager
The Exchange
AAFES HQ, Dallas, Texas