H&M mobile campaign uses Instagram to engage consumers

08/22/2012 | Mobile Marketer

An H&M mobile campaign drives users to seek out statues of David Beckham, which can be photographed, shared and -- via a special Instagram hashtag -- can be used to enter the consumer for a chance at a $1,000 gift card. The ads on The Associated Press' mobile site direct users to the statues in Los Angeles, New York City and San Francisco.

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