How internal conflict sabotages CRM

09/30/2013 | CRM Buyer

You'll need to make sure your sales and marketing departments are working together effectively to make the most of your customer relationship management efforts, writes Chris Bucholtz. When the departments are in conflict, "there's little chance they'll get together and cooperate around customer data that can benefit both sales and marketing," Bucholtz writes. You may be able to get the departments to make peace by having them both report to the same executive, he writes.

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