Instagram is often seen as a space just for consumer-facing operations, but business-to-business companies find success when they focus on community, culture and brand marketing, Allen Gannett writes. Brands such as Oracle and Cisco highlight their culture and community commitment with photos of volunteer work and social events. Proper B2B brand marketing and sharing on Instagram also require an understanding of hashtags, Gannett writes.
How Oracle, Cisco and others are proving Instagram's B2B appeal
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