Big retailers take advantage of mobile's big promise for holidays

11/21/2012 | MobileCommerceDaily.com

With more consumers tapping mobile websites and applications for shopping, this holiday season marks a "tipping point" for major retailers using mobile to push digital and in-store sales, says Scott Engler, co-founder of Longboard Media. Among the big names with a mobile focus this year are Amazon, Best Buy, Sears, Target and Wal-Mart, with each taking a different approach.

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