Why marketers aren't just doing taglines anymore

11/26/2007 | Brandweek

Many marketers, grappling with multiple demographics and ad channels, no longer see a universal tagline as a necessity. The exception to this turnabout is Hollywood, which still perceives a clever slogan as crucial to ensuring a big opening weekend at the box office.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY