Facebook rolls out "View Tags" ad-tracking feature

11/26/2012 | CNET

Facebook has launched an ad-tracking feature called "View Tags," which lets advertisers use cookies to keep track of who's viewed their ads. The tracking technology, which has been in beta-testing for about a year, can be applied to both Marketplace and Premium self-serve ads. "View Tags is certainly a boon to advertisers," writes Lance Whitney.

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