Brands' Instagram posts draw mixed signals from users

Brands including General Electric, Levi's, Lexus and Ben & Jerry's have advertised on Instagram, with some brands netting thousands of followers. However, many users are responding to advertisers' Instagram posts with negative comments, and brands are closely monitoring the return on their investments, Cotton Delo writes. "Instagram will now be charged with explaining what value those likes and follows actually yield," Delo writes.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY