Study: Brands' best bet for social media is Instagram

12/5/2013 | VentureBeat

Instagram beat out Facebook, Twitter and Google+ in a study comparing how major social platforms work for brands. "With increases in fan/follower engagement nearly three times that of other networks studied, Instagram is the clear winner for 2013," said Dan Atkinson, CEO of SumAll, which analyzes social actions and carried out the study. The SumAll report notes that Instagram had the most new followers this year, and it saw high user engagement and revenue.

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