Patagonia's marketing strategy includes regular appeals to its customers to only buy the products they really, truly need. That's a counterintuitive approach that helps boost Patagonia's reputation for environmental responsibility, allowing the brand to differentiate itself and boosting customer loyalty, writes Jeff Rosenblum.
Why Patagonia asks its customers to buy fewer products
SmartBrief Job Listings for Retail
|Search Engine Optimization (SEO) Manager||
The Container Store
|Dallas/Fort Worth metroplex, Texas|
|Chief Information Officer||
|Vice President of Sales, Metro Washington DC and South||
Roberts Oxygen Company, Inc.
|Retail Store Manager||
Tractor Supply Company
Stoneway Electric Supply