Why Patagonia asks its customers to buy fewer products

12/7/2012 | FastCoExist

Patagonia's marketing strategy includes regular appeals to its customers to only buy the products they really, truly need. That's a counterintuitive approach that helps boost Patagonia's reputation for environmental responsibility, allowing the brand to differentiate itself and boosting customer loyalty, writes Jeff Rosenblum.

View Full Article in:

FastCoExist

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Men's Associate Account Executive
Perry Ellis International
New York City, New York
Art Director
Vera Bradley
Roanoke, Indiana
Product Merchant - Gifts, Home Decor
Hallmark
Kansas City, Missouri
Project Manager Global HR Operations GE HR
Walmart
Bentonville, Arkansas
Manager, Omni-channel Change Management
Gap Inc./Growth Innovation and Digital
SAN FRANCISCO, California