Small Business
Top stories summarized by our editors
10/20/2017

In order to sell to customers without overwhelming them, sales representatives should try to determine what constraints guide their purchases. Sales reps must make sure buyers feel well-informed and help them map their buying journey, writes Vanessa Merit Nornberg.

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Inc. online
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Vanessa Merit Nornberg
10/20/2017

Emily Kasselman has followed in her father's footsteps by becoming the owner and operator of a McDonald's location in Kentucky. In this interview, Kasselman discusses how her work experience has helped her in her new role and how McDonald's is embracing new technology.

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McDonald
10/20/2017

EcoEnclose is filling a niche in the market by offering environmentally conscious shipping materials. Most of the products are made with recycled materials and are recyclable, said Saloni Doshi, the company's owner and co-CEO.

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Small Business Trends
10/20/2017

A few tweaks could help you get better results from your YouTube videos, writes Richa Pathak. Including a location, customizing the parameters on embedded videos, and optimizing titles and descriptions can help, she writes.

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Social Media Examiner
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YouTube
10/20/2017

Year-end performance reviews can be stressful for those on both the giving and receiving ends. To relieve some of the tension and get better results, Jay Sullivan offers six pointers, including focusing on the future and citing specific instances when discussing behavioral issues.

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Forbes
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Jay Sullivan
10/20/2017

Livestreaming can be used to promote your business in several ways, enabling you to provide product training, call attention to special offers and interview industry experts, writes J.T. Ripton.

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Small Business Trends
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J.T. Ripton
10/20/2017

Sales teams can start earning referrals simply by asking clients for introductions with a goal of getting one per day, writes Marc Wayshak. You can also host a couple of exclusive events each year that will help you network and find new customers.

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Entrepreneur online
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Marc Wayshak
10/20/2017

The first key to not losing big deals in progress is to stick with them when most sellers would give up, writes Amanda Abella. Listen closely to what the buyer is saying and focus on overcoming specific objections.

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Inc. online
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Amanda Abella
10/20/2017

Federal Reserve officials still aren't sure what has kept inflation from rising at a normal level, although Fed Chair Janet Yellen believes that low inflation won't continue for much longer. "Technology, globalization, low oil prices, a lack of job skills in demand, the decline of labor unions and workers' productivity all contribute to low inflation to varying degrees," writes Patrick Gillespie.

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CNNMoney
10/20/2017

Adobe will bring three new applications to Creative Cloud while featuring better integration between Creative Cloud and Adobe Marketing Cloud, according to a company announcement. The improved integration will ensure that "marketers and creatives are now able to work in one space, without the need to go back and forth between applications as they access and use specific design assets," said Adobe Experience Manager Group Product Marketing Manager Elliot Sedegah.

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DestinationCRM