Jonita White was a loyal customer of Christian Brothers Automotive before becoming a franchisee for the brand in 2011, and she is now getting ready to open her second location. In this interview, White discusses her transition to business ownership and her interest in helping the community.
A minimalist approach to sales enablement may be the best way to help representatives serve their customers, writes David Brock. "We need to seek less to provide all the answers, but provide the capability for sales people to figure out the answers," Brock writes.
It can be helpful to reveal products or information in sets of three when marketing to customers, writes Vanessa Merit Nornberg. However, when selling, present two options so you and the customer can talk through the advantages of each product together before you point the customer toward the best solution, she writes.
President Donald Trump's import tariffs could hurt the US economy and lead to retaliation from other nations, according to the International Monetary Fund. In its annual report on the US, IMF said the tax-cut and spending packages passed last year will add a boost in the short term, but the deficits they create will drag the economy down from 2020 on.
PandaDoc's streamlined user interface and integrations with payment, file storage and customer-relationship management apps makes it extremely popular among electronic signature apps, writes Bethany Fagan. Other top signature apps include DocuSign, which features custom integrations and strong security.
If your energy as a leader is lacking, it helps to check your physical and mental state and have a frank conversation with those under you, suggests leadership coach Cheri Torres. Strive to avoid negative talk, and ask your employees what they need to be productive.
Social media networks are valuable marketing platforms, but they can also be demanding on your time. Chonce Maddox explores three good reasons to consider hiring a social media manager, including the fact that an expert will have the savvy to test strategies.
Social media may be key to your brand's reputation. Sameer Somal explains the importance and explores ways you can research and then manage brand reputation on these platforms.
Augmented reality technology can allow restaurant brands to create excitement among consumers in an economical way, experts said at a recent conference in Las Vegas. Some companies have already experimented with augmented reality, and Apple's support for the technology could give it a boost.
IFA and several other business groups have banned together to petition for rulemaking to narrow the joint-employer standard. The groups want the National Labor Relations Board to adopt a standard stating that companies can only be considered joint employers when they exert direct and immediate control on working conditions.
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