Retailers downplayed the value of promotions in a recent study, instead expressing their preference for having access to the latest inventory of suppliers' products to drive sales. "Everyone is worried about consumer price sensitivity, but retailers have been on the front line of a bruising race to the bottom on price ever since the Great Recession--and they are not as interested in becoming more promotional," wrote the authors of "Retail Insight: Moving Beyond Omnichannel."
President Donald Trump's decision to withdraw the US from the Trans-Pacific Partnership could hurt the nation in the long run, said Eswar Prasad, a professor of trade policy at Cornell University. "This could have an adverse long-run impact on the ability of the US to maintain its influence and leadership in world economic and political affairs," Prasad said.
The Transportation Security Administration could save $459 million per year in staff and equipment costs by making its PreCheck program free of charge, according to a study by researchers at the University of Illinois at Urbana-Champaign. The change would allow the TSA to cut costs without sacrificing security, writes Gary Becker.
Dun & Bradstreet's acquisition of Avention for $150 million will help the company deliver its data platforms with greater efficiency, writes Larry Dignan. The move will allow Dun & Bradstreet to improve integration within its data products and remove boundaries that could frustrate customers otherwise, says CEO Bob Carrigan.
Rather than trying to hastily close a sale on a cold call, sales representatives should be using cold calls to establish relationships with potential customers, writes Deborah Sweeney. Sales reps can have better luck if they use LinkedIn to research common connections and limit initial calls to three minutes.
You won't be able to sell your products on LinkedIn if you lack quality content in the form of blog posts, podcasts, videos or other resources. "Anyone can claim he or she is an expert, but if you can prove you are by offering valuable and actionable tips, or a compelling case study, you'll have a much better chance of proving your worth and earning trust from potential customers online," writes John Nemo.
Aprimo's cloud-based marketing software has added a new integration framework that will allow the linking of multiple marketing process systems. The latest updates to the software also include new annotation capabilities for its marketing productivity workflow feature.
Patrice Desilets, known for the wildly popular "Assassin's Creed" video game series, is going independent by opening his own studio. Canada has seen a growing number of small game studios pop up as entrepreneurs seek more creative freedom.
PR and marketing are complementary pursuits and should be used in combination to drive new business, writes Erik Huberman, CEO of Hawke Media. He offers three pointers for making the most of both marketing and PR.
There are ways to work through conflicts in the workplace and find solutions, but applying them can be hard when emotions are running high. Research shows that focusing on the bigger picture and thinking about the future can help.
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