Small Business
Top stories summarized by our editors
7/21/2017

With more companies and countries focused on traveling to the moon, some observers see a need for ground rules to protect the celestial body from the effects of repeated landings and other activities. The UN has tackled lunar issues in the past, but it's not clear how disputes over moon exploitation would be resolved.

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Bloomberg
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UN
7/21/2017

The on-demand shipping startup Shyp is laying off employees and ending service in Los Angeles, New York and Chicago. "The market for venture financing has changed and there is now a higher bar for profitability," noted Shyp CEO Kevin Gibbon.

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Gizmodo, TechCrunch
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Kevin Gibbon, Shyp
7/21/2017

Startups should spend between 20% and 40% of their revenue on sales and go-to-market strategies in order to encourage growth, writes Colin Doherty. Startups must know whether they want to pursue a direct sales model, channel-based model or what markets they want access to, Doherty writes.

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CNBC
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Colin Doherty
7/21/2017

Amazon's Prime Day offers sellers a lesson in the importance of developing buzz by making sales promotions an event. Even sellers who can't hope to compete against Amazon's scale can benefit from implementing an inventory tracking system similar to that of the online retailer, writes Eli Schwartz.

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HuffPost
7/21/2017

A very small capital spending increase and a 0.7% annual increase in business equipment output in the second quarter indicate that trouble could be brewing for the US economy, writes David Rosenberg. "Looking ahead, things don't look too good for the economy, even if recession is averted over the near-term," Rosenberg writes.

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Business Insider
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David Rosenberg, analyst
7/21/2017

A survey by the CMO Council and SAP Hybris found that 58% of customers expect to be able to engage with companies through company websites, and 52% believe they should be able to do so via email. In addition, 52% said a fast response time is key to great customer service, while 47% believed that a knowledgeable staff is vital for a better buying experience.

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TechNewsWorld
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CMO Council
7/21/2017

Nimble offers companies an agile customer-relationship management platform that provides the tools they need to manage connections with customers through social business insights, said Nimble CEO Jon Ferrara. "Nimble is the first CRM that builds itself by connecting the features of Office 365, Outlook, Gsuite or Gmail into an easy-to-use social sales and marketing CRM, bringing individual email, calendar and contacts into a shared team solution, and enriching contact and business profiles with social insights so you can build rapport with someone before reaching out," Ferrara said.

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HuffPost
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Jon Ferrara, Gmail
7/21/2017

The challenges posed by giant competitors may be daunting, but there are ways that smaller enterprises can compete. David Israelson reviews five tactics, including seeking out new markets, choosing technology carefully and improving cash flow.

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cash flow
7/21/2017

Link building is a potentially valuable strategy, but it can take time for this approach to pay off in terms of business results and search engine optimization, writes Jayson DeMers. "There are many benefits to be had with link building, but unfortunately, you won't see them immediately," he notes.

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Forbes
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link building, Jayson DeMers
7/21/2017

Finding the best contract workers at the needed scale can be a chore for business leaders, writes Alyssa Merwin. However, a new study based on LinkedIn profiles yields useful insights for recruiters and managers, including the suggestion to look outside the usual hot spots to locate talent.

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LinkedIn