Small Business
Top stories summarized by our editors
3/24/2017

A slowdown in new credit for businesses during the past year is "highly uncommon outside of economic downturns," UBS strategists said. Political uncertainty could be the largest reason that there has been weaker demand from businesses, said UBS credit strategist Stephen Caprio.

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Fortune
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UBS, UBS, Stephen Caprio
3/24/2017

Founders who want to build the next billion-dollar business are faced with a hard decision when somebody offers to buy for, say, $100 million. One of the ways to evaluate this kind of offer is to compare the acquisition deal to the valuation the company would be able to achieve in a subsequent funding round.

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Hacker Noon
3/24/2017

Sometimes it pays to focus on the same product attributes that your competitors emphasize in their marketing rather than trying to differentiate your brand, write Yi Zhu and Anthony Dukes. That's because too many differing marketing messages in a crowded field can confuse and distract consumers, producing a "dilution effect."

3/24/2017

Instagram now has more than 1 million monthly advertisers, and much of the platform's growth is being attributed to small businesses. The number of business profiles on the app has reached 8 million, and more than 80% of users follow a company, Instagram's data indicate.

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Forbes
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advertising growth, Instagram
3/24/2017

Businesses need to change with the times, but employees aren't always enthusiastic about these adjustments. That's why it's important to formulate a plan that clarifies the reason for the change and the scope of the project, writes Nash Riggins.

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Small Business Trends
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Nash Riggins
3/24/2017

This winter -- one of the warmest on record, the National Oceanic and Atmospheric Administration indicates -- proved challenging for retailers that sell winter gear and other businesses that thrive on cold conditions. Meanwhile, businesses focused on outdoor activities saw an earlier start to the spring business season.

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The Associated Press
3/24/2017

It takes grit to translate your natural abilities into success, no matter what field you are in. You can develop your grit by finding a calling, engaging in strenuous practice and thinking as an optimist, notes psychologist Angela Duckworth.

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99U
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Angela Duckworth
3/24/2017

In reactive situations where potential buyers have already done some product research and understand what they're looking for, sales representatives should be willing to ask questions that buyers who aren't key players can't answer, writes Frank Visgatis. After that, sellers should ask when they can meet with someone who can answer the questions, which provides the upward access that sales reps need.

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Entrepreneur online
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Frank Visgatis
3/24/2017

Sales departments that want to diversify their customer base should consider developing an additional team to court the new base they're after, writes Raoul Davis. Developing an inside sales group or efforts to restructure the company's segmentation strategy can also be effective.

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Raoul Davis
3/24/2017

Send free product samples to influencers on Instagram or do guest posts on relevant blogs to increase traffic to your e-commerce site, writes Vedant Goel. It's also useful to use Twitter or the help of friends and family members to get the word out about your offerings and educate potential customers.

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Businessworld (India)
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Vedant Goel, e-commerce site