SmartBrief Originals
News, trends and best business practices for the food and beverage industry.
Salad

While salads may have had the reputation of being a ‘diet’ food or just a side, that’s no longer the case.

Top 10: Readers couldn't get enough of CPG news this week

From Pepsi and General Mills to Kellogg and Mars, check out the CPG news that dominated food and beverage briefs this week.

Small restaurants need authentic photos, stories for social media success

Restaurants need an authentic face and voice to find success on social media

Making healthy choices is a challenge for consumers, Ready Pac Foods survey finds
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Consumers often face a challenge following through with intentions to eat healthier, according to a recent survey conducted for Ready Pac Foods, which found 81% of consumers said they wish they made healthier choices during the past holiday season.

Q&A: Why true sprouted grains are different than sprouted flour -- and why it matters
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Michael Girkout, director of marketing for Alvarado Street Bakery, explains the process the California-based company uses to ensure its breads offer the full digestibilty and nutrient-rich benefits of sprouted grains.

For today’s consumers, food is now a cultural product to discover, share, make and trade, and this reconnection with food and its origins is encouraging a new level of participation.

Burt's Bees protein shake

New technology, new marketing tactics and new products made this week’s top news, but the most-read news story was the announcement that Coca-Cola’s startup incubator, The Founders program, closed.

New, natural products could help extend shelf life of produce without chemicals

New products that use natural, chemical-free methods to extend the shelf life of fruits and vegetables could cut down on spoilage in the fields, during shipping and on the shelf -- resulting in less wasted food.

News of Hershey's new CEO resonated with readers this week

Candy company executive promotions and healthy food stories topped this week's most-clicked list.

How CPG companies can stretch trade dollars with predictive analytics
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In a webinar presented by AFS Technologies and SmartBrief, Joel Cartwright of AFS and Mike Bruening from Nielsen discussed how predictive analytics can maximize lift and take the guesswork out of annual planning for CPG companies.

Street foods, cajeta, upscale Mexican concepts will drive continued growth of Latin cuisine in US

Latin American foods and flavors were among the top trends of 2016, and the cuisines of Mexico and Central and South America will continue to influence US chefs and food companies in the coming year, experts say.

How to share your animal welfare information with consumers
CPG

Food and beverage brands can use this advice to provide consumers with the information they want regarding humane treatment of animals.

Starbucks global growth plans resonated with SmartBrief readers

Check out SmartBrief's most-read food and beverage stories for the week of Dec. 12, 2016.

5 food and beverage trends gearing up to take over 2017/breakfast tacos

The top food and beverage trends of 2017 may include global flavors at breakfast, new cuts of meat and botanical beverages.

What’s the next _______? New ingredients and flavors are popping up on menus at a rapid pace, so this year Datassential expanded its annual list of 10 ingredients to watch to include 5 more.