SmartBrief Originals
News, trends and best business practices for the food and beverage industry.
Social missions help food, beverage brands boost loyalty

Food and beverage brands can appeal to more customers by establishing social missions for their brands.

Do consumer really dislike big food companies? Is big food’s day of reckoning at hand?

Why merchandising its products in the produce section is a winning strategy for Crispy Green
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Crispy Green is currently the No. 1 freeze dried fruit brand at retail, according to IRI. Founder and President Angela Liu discusses how merchandising its products in the produce section helps Crispy Green increase visibility among health-minded shoppers.

As we head into the holidays, this week’s list of top 10 stories spread across CPG, retail and foodservice, with foodservice dominating.

Chefs discuss Latin cuisine’s past, potential at Latin Cuisine Summit

At the CIA's second annual Latin Cuisine Summit, chefs led demos and discussed the history of Chilean and Argentinian cuisine as well as how traditional dishes can inspire modern menus.

The craft wine movement

The craft beverage industry has given us beer, spirits and soda -- so has the time arrived for craft wine to take hold?

What do the words “delicious” or “fresh” say about a restaurant’s menu? A lot, according to Dan Jurafsky, a linguistics professor at Stanford University.

Dunkin' Donuts institutes DD Green Achievement

Dunkin’ Donuts instituted its DD Green Achievement two years ago to ensure that franchise operators had the chance to meet their sustainability goals while also maintaining efficient restaurants.

2016 Starbucks holiday cups

Top 10: Starbucks cups, comical ALDI campaign, ConAgra’s new name

Global approach to sourcing results in honey that oozes opportunity for consumers, bees
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Looking beyond local options allows honey brand Buzz + Bloom to source ethically-produced honey in the widest range of flavors.

Hybrid products blur the lines between food and beverage flavors

Rising consumer demand for inventive, over-the-top foods and beverages is driving the growth of a new breed of dishes and drinks that combine two or more flavor profiles into one item.

How retailers can increase shopper knowledge and drive purchases of sprouted grains
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By educating shoppers about the benefits of sprouted grains and using various tactics to make them stand out, retailers can create increased demand for sprouted grains and drive purchases, experts said in a webinar presented by Alvarado Street Bakery.

Premium yogurts drive category growth as mainstream sales decline
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The yogurt category is shifting as mainstream brands lose sales to premium brands. Colorado-based noosa yoghurt is leading the pack with its rich texture and gourmet flavors that tap into consumer demand for an indulgent yogurt that feels like a treat.

“Aligning to a concise, clear vision” is key when hiring with growth in mind, says Ready Pac Foods Human Resources Chief
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Hiring the right candidates and integrating them into the company culture are key to building a strong team that can help support other new hires as the company grows, Ready Pac Foods Chief Human Resources Officer Tim Clark says in this interview.


The breakfast landscape has certainly shifted, especially since McDonald’s led a QSR revolution by offering breakfast outside of its traditional daypart, sparking breakfast battles across the industry.