Small Business
Top stories summarized by our editors
10/18/2018

The US dollar gained ground Wednesday as the Federal Reserve released minutes from its September meeting that indicate another rate increase is likely in 2018.

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Reuters, MarketWatch
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Federal Reserve
10/18/2018

Sales managers should devote more time to coaching and skill development to help representatives improve and meet goals, writes C. Lee Smith. Through adaptive learning, managers personalize their coaching efforts for each rep's needs and provide information in small bites for more effective retention.

10/18/2018

It can be difficult to maintain user communication quality when sales representatives are on the move and regularly changing their connectivity, writes Skip Chilcott. A formal user adoption program will help sales reps and other users make better use of communication tools while considering factors such as whether a wireless or Wi-Fi connection is in use.

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No Jitter
10/18/2018

A new era of sales has begun, in which customers expect sales teams to understand their needs while offering personalized services using tech such as customer relationship management platforms, according to Justin Shriber, vice president of marketing for LinkedIn. "Customers have Alexa and Netflix at home, and they expect salespeople to have that same familiarity of who they are and what they need," he said.

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eWeek
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Justin Shriber, LinkedIn, Alexa, Netflix
10/17/2018

Domino's continues to see same-store sales gains and has added more than 5,000 restaurants since 2012. But there is still room for significant growth, said CEO Ritch Allison, noting that "we as the market leader, still only sell about one in six pizzas that are sold in the US and only about one in 15 that are sold outside the US."

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QSR
10/17/2018

You can improve teamwork between sales and marketing departments by spreading bonuses and other perks across the two teams, according to Timothy Nichols of ExactDrive. Another strategy is to set common key performance indicators between the two departments, said GroupM's Kieley Taylor.

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Forbes
10/17/2018

When companies try to make their marketing content appeal to everyone, they've fallen for a common copywriting mistake, writes Dakota Shane. When it comes to landing pages, try to avoid using annoying pop-ups with passive-aggressive phrases for opting out of newsletters and other sign-ups, Shane writes.

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Inc. online
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Dakota Shane
10/17/2018

Use your business proposal's introduction to get clients' attention by describing the problems they are facing, writes Olga Mykhoparkina. Other tips for a winning business proposal include being clear about what your company is providing and offering social proof through stories that demonstrate the results clients can achieve with your products.

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Entrepreneur online
10/17/2018

High-yield bonds and leveraged loans continue to perform well in the US due to a strong economy. While the Federal Reserve is likely to increase rates at least once more this year, tax cuts and government spending will continue to help the economy grow and help high-yield bonds perform well, according to Elaine Stokes, a Loomis Sayles portfolio manager and fixed-income strategist.

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CNBC
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Loomis Sayles, Federal Reserve
10/17/2018

Autopilot has launched its Annotate and Collaborate tool, which helps marketers work together easily while sharing documents, screenshots and other information. Users can also leave notes and action items for one another and create sharing links to send their created journeys to other employees.

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DestinationCRM