As more diners follow plant-based diets, restaurants are working to gain their attention by offering more menu options that suit their needs. While meat-based burgers will always be popular, "we're hoping to engage both old and new fans alike with a top-notch meat-free option," said Andy Wiederhorn, CEO of FAT Brands.
A minimalist approach to work can improve productivity by sharpening your focus on the task at hand, writes Laura Small. A less-is-more strategy also means clearing physical and virtual workspaces of unnecessary stuff and mentally appreciating what you have, she writes.
Try not to reveal all of your selling points right away or detail product features too much in your emails, which can result in lost interest from your recipients, writes Heather Morgan. Also, don't forget to key in on the potential buyer's pain points in brief, focused emails.
Customer retention and skill shortages have been identified as two of the biggest sales challenges facing business-to-business companies throughout the supply chain, writes Kevin McGirl. Other challenges include economic performance, which should be addressed through loyalty programs and excellent customer service instead of just lower prices.
A decline in benchmark 10-year bond yields may be representative of frustration over a slowed US economy, writes Gluskin Sheff Chief Economist David Rosenberg. If a recession is on the way, it will be hard to accurately forecast it using economic indicators, Rosenberg adds.
Technology that brings in data from multiple sources can help marketers implement the kind of multiresolution data onboarding that provides a better snapshot of real customers, writes Devang Gandhi. "An independent provider of people-based identity at multiple resolutions helps brands fill in the data in a manner that maps to the real world, thus solving the known unknowns," Gandhi writes.
Organizations are realizing artificial intelligence and sales automation can't really replace human sales personnel, writes Olivier Gachot. At the same time, it's important for companies to understand the value of messaging apps and smart content in providing personalized customer service, Gachot writes.
A.T. Jones & Sons, a costume shop that was founded 150 years ago, has survived the Great Depression, the Great Baltimore Fire of 1904, both world wars and the arrival of big-box stores. The shop now gets the majority of its business from outfitting opera productions.
One of the keys to being a good mentor is being inquisitive. Lisa Fain, CEO of The Center for Mentoring Excellence, suggests eight basic questions mentors should ask, beginning with a focus on how proteges hope to succeed and how the ideal outcome would look.
Developing crowdfunding campaigns that attract attention has grown more challenging as more entrepreneurs have turned to the method for raising money. Gadget Flow CEO Evan Varsamis draws on research to identify several basic factors that contribute to successful campaigns, including the ideal size of pledge rewards.
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