Small Business
Top stories summarized by our editors
10/16/2018

EBay launched an incubator program in March dubbed Retail Revival to help about 100 small US merchants boost their sales by incorporating e-commerce. Participant 7th Floor Clothing in Akron, Ohio, has seen sales rise, and its online store now generates 70% of sales of its signature product, said co-founder Frank Miller III.

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Inc. online
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eBay
10/16/2018

Phone calls and emails each have strengths and weaknesses as outreach methods, so sales representatives should choose the appropriate mode of communication for each situation, advises Sujan Patel. Big conversations that are likely to lead to a close should be held on phone calls, while emails are best for matters that don't require a quick response.

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Entrepreneur online
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Sujan Patel
10/16/2018

An exceptional, succinct headline is an excellent way to grab a reader's attention when creating marketing content, writes Lewis Robinson. Depending on the material, thought-provoking questions or how-to statements can make for compelling headlines.

10/16/2018

Tensions between the US and Saudi Arabia could have serious economic consequences if Saudi Arabia decides to cut oil production enough to raise prices to more than $400 per barrel, writes Rob Davies. In addition, Saudi Arabia purchased $17.5 billion worth of arms from the US in 2017.

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The Guardian (London)
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Rob Davies
10/16/2018

The iPhone XS remains one of the best smartphones for business applications in part due to its A12 Bionic chip, which helps provide faster graphics performance and lower energy usage than previous models. Meanwhile, the Google Pixel 2XL can use Google Assistant to listen to commands, set reminders and handle other activities.

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HubSpot
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Google
10/16/2018

Semcasting has released The Attributor, a platform that can help companies determine who is viewing their websites or making purchases after seeing advertisements. "Attribution helps to determine if your ad or other marketing spend has been effective for the desired outcome, such as purchases," writes Barry Levine.

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MarTech Today
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Barry Levine, Attributor
10/16/2018

Jordan DeCicco searched for a bottled coffee drink to help him stay awake in the mornings when he was a freshman student-athlete, but he was frustrated by the unhealthy ingredients in products on the market. He created his own drink, called Super Coffee, and now runs the business, Kitu Life, with his two brothers.

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Business News Daily
10/16/2018

Using a consumer-friendly approach and emphasizing transparency are key steps to take when implementing a dynamic pricing system, experts say. "[C]ustomers will eventually discover differential pricing and, when it appears to be intentionally hidden, will be viewed negatively," says Stephen Walls of The University of Texas.

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Forbes
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The University of Texas
10/16/2018

Now is the time to begin preparing for Black Friday and the sales boost it can provide. John Boitnott explains the value of clarifying content and marketing goals, getting organized and testing your technical infrastructure.

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Inc. online
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John Boitnott
10/16/2018

Facebook ads with high relevance scores may work better and cost less to run, writes Ben Heath. He explores the factors that affect this score and offers seven suggestions to improve it.

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Social Media Examiner
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Facebook, Ben Heath