When striving to bring your culture-first approach customer-centric, the author suggests hiring an employee for their culture instead of their skills, help employees build an emotional connection to the brand and ensure employee empowerment. The author notes that creating a strong organizational culture has "powerful payoffs" and create great business.
There are benefits to outsourcing lead generation that outweigh the cost, especially when you don't have the resources for a single employee to make this a key focus. "Outsourcing can save time on prospecting, identifying the most qualified leads, and setting up meetings between those leads and your rock-star salespeople," Ryan Myers writes.
The 2019 Employee Benefits survey by the Society for Human Resource Management found that employers rank allowing for employees to save and invest, ensuring health care, having wellness resources, paying down student debt, vacation time and being family-friendly as the top benefits employees want. The survey found 86% of employers think health-related benefits are the most important for their employees.
HubSpot and WP Engine announced a major update to a marketing tool for WordPress they created that will allow users to connect with prospective clients. "Pairing a powerful CMS with an equally powerful CRM is an essential catalyst for a growing business," HubSpot co-founder and CEO Brian Halligan said.
Product demonstrations should focus on telling a compelling story instead of simply providing a tour of the product's features and benefits, writes Sean McPheat. Make your prospect the hero of the story and your product the "magic sword" for solving a specific difficult problem, McPheat recommends.
Leaders who share personal stories, even the painful ones, will build trust with team members and give them permission to be honest, writes Alaina Love. "Stories spark transformation in ourselves, in others and in our organizations," she writes.
Marketers should avoid using vague modifiers or phrases such as "I think" in marketing content, as such mistakes only weaken blog posts and emails, writes Brenna Lofquist. Cut out extra words whenever possible to make content clear and concise, Lofquist writes.
Research from Sprout Social breaks down the best times and days to post content across Facebook, Instagram, Twitter and LinkedIn. For example, tweets posted on Tuesdays and Wednesdays garner the most engagement and Wednesdays are also prime posting time on Instagram, with mid-morning on Fridays additionally providing high engagement.
Ara Mahdessian and Vahe Kuzoyan were inspired by the experiences of their parents to build ServiceTitan, which helps entrepreneurs manage business tasks such as service calls and payroll. Both founders come from immigrant families and watched their fathers become successful contractors in the US while still grappling with English and business operations.
Sometimes the impulse to rebrand a company masks a need to go beyond logos and slogans to "change the experience," business coach Jason Aten writes. Five questions can determine whether rebranding is what the business needs, he advises, and they address issues including cost, ideal clients and support structure.
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