Small Business
Top stories summarized by our editors
11/15/2018

A new book about how to live in space anticipates more extraterrestrial travel with the dawn of space tourism, Hanneke Weitering writes. Author Colin Stuart details what to pack and what to expect, including the physiological toll and several days of wearing the same clothes.

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Space
11/15/2018

Use polls during webinars to assess attendees' readiness to buy and to determine the information they need to make a decision, writes Amber Tiffany. Also, make sure to follow up with webinar attendees and no-shows within 24 hours by sending recordings, presentation slides and a link to a blog post that summarizes the content presented.

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HubSpot
11/15/2018

Although the sales pipeline can help teams identify shortcomings, those needs can't be addressed within the pipeline itself. Instead, sales leaders must turn to activities such as prospecting, qualifying and sales call improvement to fix pipeline problems, writes David Brock.

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David Brock
11/15/2018

A goal-setting worksheet can help professionals reach their targets by plotting activities in a specific manner, writes Mike Schultz. The worksheet can help individuals better plan out their time and identify habits they want to change, Schultz writes.

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RAIN Group Sales Blog
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Mike Schultz
11/15/2018

Strong economic growth and wages led inflation to nearly meet expectations in October, with the core consumer price index registering a 2.1% year-over-year increase, according to the Labor Department. The steady growth of inflation is likely to ensure the Federal Reserve maintains its plan for gradual interest-rate hikes, according to Societe Generale Senior US Economist Omair Sharif.

11/15/2018

Zendesk has debuted its Sunshine customer relationship management platform, which is intended to help companies track customer and journey data. Zendesk also announced its Sell and Explore tools, which offer sales automation features and data analytics, respectively.

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DestinationCRM
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Zendesk
11/15/2018

The Google My Business app has been redesigned to include a new Customers tab, which helps businesses see their followers, reviews and messages in one location. Google My Business has also added messaging functionality so businesses can respond to customer messages without leaving the app.

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Google
11/15/2018

Several practical, financial and legal considerations all need attention as a business establishes its employee pay schedule. Matt D'Angelo reviews the various factors that should figure into a schedule that best suits both the business and its workers.

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Business News Daily
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Matt D'Angelo
11/15/2018

Here are several tips for crafting high-conversion ad copy, beginning with communicating a clear brand voice.

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Social Media Examiner
11/15/2018

Daniel Otto, who has spent 23 years as a chef, is fulfilling a lifelong dream with the opening of Old Town Newhall Junction in Santa Clarita, Calif. "It has been a great journey, but we are excited to finally open to the community," he said.