Social listening can provide marketers with valuable insights related to campaigns, influencers and audience sentiment via tools such as Socialbakers, Falcon and Brandwatch, twogether's Fi Shailes writes. Shailes describes how to use social listening to uncover the most popular types of content among target audiences, identify relevant trends and topics, and differentiate messaging from competitors.
McDonald's is adding headphone jacks and keypads to self-service kiosks to increase accessibility for people who are blind. The company worked with the National Federation of the Blind to build and test the system.
Salespeople often view value as an endpoint to help customers reach, but the reality is that sellers should be providing value to buyers on an ongoing basis, writes David Brock. "We lose a tremendous opportunity to grow and expand when we limit our thinking to value as a destination," Brock writes.
American Airlines is converting flight credits into more flexible "trip credits," which can be transferred, combined and used to secure flights on partner airlines. "We really are trying to make it easier for customers," said Scott Chandler, American's vice president of revenue management.
Hybrid workplaces need processes and tools to support employees' technology needs and boost job satisfaction, says content analyst Olivia Montgomery with Gartner Digital Markets. A Gartner report on small businesses suggests employers offer a one-time $250 remote-work stipend and improved scheduling of on-site and remote days.
Business owners make better financial decisions when they know their money goals, finance expert Sharita Humphrey writes. In addition, business owners must understand their cash position, financial statements, predicted inflows and outflows, and pricing models, Humphrey explains.
COVID-19 vaccine rules issued by President Joe Biden will affect the highest percentage of workers in five industries: management, utilities, information, finance and insurance, and administration and waste management services, according to census data. States with the highest percentage of affected workers are Arizona, Florida, Nevada and Tennessee plus the District of Columbia.
Deliveries within 15 minutes are the target for a growing group of startups, which are investing in small warehouses close to customers across New York City. Jokr has 106 microfufillment facilities in 10 cities, with plans to have as many as 100 facilities in New York City alone, while Gopuff operates in 1,000 cities with 500 fulfillment facilities.
The lack of funding for women is a missed economic opportunity in addition to being a moral issue, but boosting the number of women among seed investors could narrow the funding gap, writes venture capitalist Claire Diaz-Ortiz. Large seed funding rounds can have the greatest impact for female founders, and they send the message that women "don't have to sit at the kids' table," Diaz-Ortiz writes.
Adding a chief data ethics officer to the C-suite could be a major differentiating factor for startups that wish to build trust with consumers as well as employees and vendors, writes John Story, general counsel and chief data ethics officer at Acoustic. "By holding yourself accountable, you'll set yourself up for success as the privacy landscape continues to evolve," Story writes.
- Page 1