Many multi-unit operators consider loans guaranteed by the Small Business Administration when seeking growth capital, but this isn't always the right course to take, writes Rod Bristol of Fastsigns. Fees can be substantial for large SBA-backed loans, meaning that business owners with good credit may be able to find a better deal elsewhere, Bristol writes.
Sales representatives should always be prepared to explain what makes their product or service different than the competition's, writes Sean McPheat. This can be done by showing prospects how you've increased other buyers' return on income or by sharing quotes and testimonials from previous customers.
Sales managers should employ regular role-playing sessions along with weekly sales meetings to coach their teams, writes Matthew Sunshine. While coaching, sales managers should focus on positivity, specific feedback and reactions to what they've personally observed their representatives doing.
Corporate debt represents a legitimate risk for the US economy, according to a research note by JPMorgan economists Jesse Edgerton and Devwrat Vegad. "While we do think the vulnerabilities created by corporate debt could contribute to future recession dynamics, there is little sign that they present the same magnitude of risk as the household and financial leverage that contributed to the 2008 crisis," Edgerton and Vegad wrote.
Zoho has integrated its Zoho Analytics engine and Zia intelligent assistance tool with its customer relationship management software, Zoho CRM Plus. The new features will allow users "to access data across all of its applications, automatically providing teams with valuable insights enabling them to deliver better customer experiences across all channels," said Brent Leary, co-founder and partner of CRM Essentials.
Brazilian software provider Resultados Digitais has offered its customer relationship management platform for free in the hopes that businesses will try RD Station, a marketing automation suite. The move is part of its international expansion efforts, as RD recently launched the English version of its platform.
High-profile cases have raised consciousness about sexual harassment, and some small-business owners are responding by changing the format of their holiday parties. Some entrepreneurs plan to limit alcohol consumption or eliminate drinking entirely.
Money isn't the only thing that matters for millennials, as a study from Qualtrics finds that factors such as stability and job satisfaction are crucial for this age group. Providing volunteer opportunities, offering the opportunity to work from home and updating your office's design may also help.
Videos on social media can be a powerful tool for winning consumers' trust. Desiree Martinez offers a five-step plan to widen their reach.
Using cohesive advertising strategies and presenting a consistent brand voice are key steps for restaurants, and the process starts with understanding the market, writes Gary Occhiogrosso. "A restaurant must connect with the lifestyle of consumers," he notes.
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