Determine a business objective for TikTok marketing to craft content that will meet the goal, branding consultant Keenya Kelly writes. Other tips include how to research hashtags, set publication schedules and use sounds.
Eight women venture capitalists profiled by Forbes are investing their money in concepts led by women in the tech, life sciences, women-focused, immigrant and other arenas. All are pushing forward toward the day when the funding playing field becomes level for women and other underrepresented founders.
Zabeen Mirza, a former Wall Street banker and management consultant who had frustrating employer situations involving each of her three pregnancies, recently created Jobs.mom to help mothers find employers with flexible, mom-friendly policies. Working mothers inject $64 billion into the economy, she says, and "outpace, outperform, are better team players, are better managers and are better at time management."
Breathing exercises, maintaining a balanced diet, exercising and making social connections are just a few ways to relieve stress and enhance well-being, according to Entrepreneur. Sleep is also a vital element of well-being, as sleep deprivation has been shown to hamper cognitive abilities and could even heighten stress further, according to research. The important thing, Andrea Miller writes, is to "acknowledge how you're feeling and ask for additional help when you need it," either by exploring employer-provided mental health support or seeking out help from local or national organizations.
Wharton's Deborah Small and Boston University's Carey Morewedge discuss their research on changing consumer mindsets regarding consumption and psychological ownership as the world shifts toward a sharing economy and experiences are coveted over products. "Brands have to think about becoming commodities, even in categories where brands were once strong signals of identity to consumers and to their social world," said Morewedge.
Critical thinking skills are a must in today's complex sales environment, especially as the need for collaboration between salespeople and buyers continues, writes David Brock. Sales managers should encourage their teams to develop skills that help them assess and respond to unique situations, Brock writes.
Equity ownership is a big consideration for founders determining when and how to go public, writes John Cook.
Mergers with special-purpose acquisition companies tend to occur in startups' earlier stages, leaving founders more equity than is often left after initial public offerings, which happen later, although venture capitalist and Rover co-founder Greg Gottesman notes the percentage of equity after an IPO might not matter as it gains value over time.
Elon Musk has hinted on Twitter that SpaceX is investing in its operations in Texas, and a company job posting notes that a "new, state-of-the-art" manufacturing facility is being built in Austin. SpaceX aims to create a satellite network that operates in low-earth orbit.
Venture capitalists on average spend less than 3 minutes looking at a pitch deck, so it's vital to ensure the phrasing doesn't place the venture in a poor light or give investors an easy reason to decline, writes May Habib, co-founder and CEO of Writer.com. Avoid discussing how "unique" the startup is or what you "intend" to do, as those words fail to give investors confidence.
There are some benefits to offering products or services to early customers for free, but entrepreneurs must be cautious that they don't have too many of these types of customers for too long, writes Joe Procopio, founder of Teaching Startup. Such customers don't offer much value related to feedback and can lead entrepreneurs to focus on the wrong things, Procopio writes.
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