There are some specific challenges involved with franchising a creative business, but companies can find success by enlisting the right franchisees and keeping the lines of communication open, writes Fiona Simpson. Consistency is essential, but giving franchisees the opportunity to contribute their ideas "means that the brand is constantly moving forward, innovating and evolving," she writes.
Employees who are eager to please often take on too much work, which is all the more reason for CEOs and other leaders to establish clear goals for their teams, writes Joel Trammell, CEO of Black Box Network Services. "Once an employee truly understands the mission and strategy, he or she has a powerful sorting tool for incoming requests," he writes.
It's important to develop an effective direct sales strategy at a small scale before growing your team, writes Greg McBeth. Use a distinctive hiring strategy that emphasizes specific sales skills to ensure you hire sales representatives who fit your company's needs.
By going the extra mile, providing value to customers and treating buyers like they're important, sales teams can be more successful and encourage customer loyalty. "The key to success when it comes to selling anything is to do what others either can't do or aren't prepared to do," writes Andrew Griffiths.
Growth hacking requires companies to set achievable goals, regularly test strategies and theories and take a close look at which marketing initiatives are working, writes Meredith Hart. Companies such as Trello and InsightSquared have used growth hacking techniques to more successfully attract customers, Hart writes.
Cloverpop has launched a cloud-based solution that helps companies use artificial intelligence to improve decision-making. Cloverpop's solution uses features similar to a customer relationship management platform to help companies track and analyze their decisions.
Companies can avoid some of the most common mistakes when adopting a new customer relationship management platform by identifying their specific needs before they choose a CRM, writes Payal Vyas. A detailed CRM implementation plan is essential to ensuring buy-in from all employees, while existing software integration can help ease the transition to a new CRM.
Ginger Flesher-Sonnier spent years as a teacher before doing her first escape room the day after marrying her husband, Darren. That experience sparked Flesher-Sonnier's entrepreneurial drive, and she now has an escape room empire that includes multiple themed locations in the Washington, D.C., area.
Tax relief and other forms of assistance may help businesses affected by disasters such as Hurricane Florence. Attorney Barbara Weltman discusses five sources of relief, including tax extensions, disaster loans and deductions for insurance premiums.
Social media monitoring tools can help your business make the most of influencer marketing and online mentions. Ann Smarty explores three such tools: Awario, Mention and BrandMentions.
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