Small Business
Top stories summarized by our editors
4/23/2019

Leaders who take time for weekly reflection -- and encourage their teams to do the same -- will see an improvement in overall performance, writes Alaina Love, CEO of Purpose Linked Consulting. Take a walk outside, she recommends, and journal about any insights.

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SmartBrief/Leadership
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Alaina Love
4/23/2019

Sales engagement allows teams to optimize sales processes for modern buyers' needs while helping leaders attribute revenue to specific activities, according to these authors. In addition, sales engagement can help address pain points such as representatives not having enough time to sell, because engagement platforms allow for automation of many administrative tasks.

4/23/2019

Sales and marketing alignment requires a playbook created with shared terminology and with common goals in mind, writes Ryan Ruud. Make sure sales and marketing teams are working from the same data to maintain alignment, and encourage teams to congregate or even trade jobs for a day on occasion.

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Business 2 Community
4/23/2019

Leaders can determine what will be the next big thing in their industries by first determining what's staying the same, writes Meg Prater. Consider how industry trends are affecting values to find areas of opportunity, Prater writes.

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HubSpot
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Meg Prater
4/23/2019

The US-Mexico-Canada Agreement is likely to improve the US economy by less than 0.4%, according to a report authored by US International Trade Commission economists. However, the analysis is based on assumptions regarding the trade agreement's ability to reduce policy uncertainty, and the trade agreement could very well have a negative impact, writes Gwynn Guilford.

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Quartz
4/23/2019

Firing an employee can be a difficult experience, but "[a] little compassion goes a long way," writes Jon Hyman. He suggests several ways to handle the situation, beginning with considering whether the decision will be perceived as fair.

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Workforce
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Jon Hyman
4/23/2019

It's easy for new small businesses to make missteps in marketing as they get started. OptinMonster President Thomas Griffin reviews some common mistakes and suggests remedies, noting that it's important to experiment to find the most effective methods.

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Business
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Thomas Griffin, OptinMonster
4/23/2019

Judging last year's World Robot Olympiad in Thailand proved instructive for Juniper Networks Chief Marketing Officer Mike Marcellin. Marcellin shares five takeaways from the radical creativity exhibited by the contestants, beginning with the importance of adaptability.

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Fast Company online
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Mike Marcellin, Juniper Networks
4/23/2019

Freelancers who are reluctant to raise the rates they charge may benefit from adjusting their mindset. Be confident in your pricing, and charge based on the added value you can provide, writes Taylor Gordon.

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Due Payments Blog
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Taylor Gordon
4/23/2019

Plenty of tools are available to help produce and share video, audio and image content online. Erik Fisher examines 26 handy apps and tools for the job.

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Social Media Examiner