Nextdoor has given businesses the ability to post links for gift cards, delivery and takeout, and GoFundMe campaigns. The neighborhood site has also increased visibility for some business postings, which will appear in users' main news feeds.
Small-business owners who need cash immediately should catch up on invoicing and increase its frequency, writes Elaine Pofeldt. Ask landlords if a security deposit could partially offset rent, and make payments due to other small businesses if possible, Pofeldt recommends.
Dan Price skirted layoffs by asking Gravity Payments employees what pay cut they could tolerate for a few months amid the coronavirus pandemic. The payment processing company adjusted salaries accordingly, creating reserves to pay its 210 employees for a year, despite revenue decreasing by half.
Small businesses could receive coronavirus relief money Friday, the first day to apply for loans from the $2 trillion federal aid program, government officials said. They credit the same-day turnaround to a streamlined approval process for the loans, which will be guaranteed by the Small Business Administration.
The Office of the Inspector General warns that coronavirus-relief loans guaranteed by the Small Business Administration could be fraud targets. Small-business owners should not have to pay up front for the loans, according to guidelines from the office, which is working with law enforcement to prevent fraud.
Walmart has taken new steps intended to help slow the spread of the coronavirus by offering contactless shopping and checkout options. In-store shoppers can use Walmart Pay on the Walmart app to avoid touching screens at checkout stations, while those picking up groceries or having them delivered no longer have to sign for their orders.
Delta Air Lines will step up its sanitation efforts even further in coming months, expanding interior fogging from US international flights to the whole fleet and cleaning between flights to the standard previously set for overnight cleanings. "The highest levels of clean should not be reserved for times of crisis - customers deserve to feel confident and safe whenever they decide to travel," said Bill Lentsch, Delta's chief customer experience officer, announcing that "Delta Clean" would remain the new standard indefinitely.
Marketers dealing with historic changes stemming from the coronavirus pandemic will likely shift from "the age of hyper-individualization and move into a period in which community and community-thinking are valued commodities," writes All of the Above agency's Rebecca Vogels. This will call for taking a stand and contributing to "the common good," which will require an analysis of "core values and purpose," and being "relevant" and "impactful."
Cyberattackers often see startups as easy targets, which is why it's vital to take steps to protect your data, writes Chris Smith. Communicating with employees about cybersecurity and changing passwords frequently are two ways entrepreneurs can protect their business, he writes.
An "idea market," which collects and rewards ideas from employees, can be a helpful way to circulate ideas, while having an employee buddy system can offer other forms of support during this time, writes Alex "Sandy" Pentland. "Strong evidence shows that such sharing between people bolsters mental health and that having a specific person to turn to in a time of need or crisis is especially helpful," Pentland writes.
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