Ambreen Ali explores how Firefox's move to block third-party tracking by default is the latest reason why the digital advertising industry should be seeking an alternative to cookies, which don't provide a cross-platform view of user behavior and weren't designed to handle today's complex digital ecosystem.
Buyers need more than just assistance with choosing the right solution, and salespeople should adjust their strategies accordingly, writes David Brock. Salespeople should offer buyers assistance in aligning the priorities of other stakeholders within their company and help address areas of potential risk in a collaborative manner, Brock writes.
Governments and aviation industry stakeholders must work together to support technological advancements in the way passengers and baggage are cleared for takeoff, says International Air Transport Association CEO Alexandre de Juniac. Biometric scanning and computer chips embedded in baggage have the potential to "transform the passenger experience" and cut costs for airlines, he notes.
A number of tech startup companies are using technology to foster face-to-face connections and combat loneliness and social isolation among seniors, including Papa, a Miami-based health care firm that connects aging seniors with college students through a mobile app and other digital tools. Papa has partnered with health insurers such as Aetna, Alignment Healthcare and Priority Health to offer its "grandkids on demand" service to some Medicare Advantage members.
Sales organizations must be wary of stereotyping workers while trying to establish a company culture that's welcoming to people from specific generations, writes author Colleen Francis. "Rather than following some arbitrary guideline to cater to a specific generation, create a positive culture based on what you know about your industry and company and your organization will automatically attract the right fits," Francis writes.
Integrative negotiation allows salespeople to consider buyers as a whole and include their specific aims and goals as a key part of the negotiation process, writes Sean McPheat, managing director of MTD Sales Training. Integrative bargaining allows for the creation of a third position that brings together the wants and needs of the buyer and seller, making selling a more collaborative process, he writes.
Thayer Appliance started in 1927 and has remained in the family ever since, spanning three generations. The family store from Ithaca, N.Y., has survived big box stores by being a favorite of the locals and joining a New York City based-buying group to get merchandise at good prices.
A report done by SCORE titled The Megaphone of Main Street surveyed about 1,000 startups across the country and gathered data on the landscape that current small businesses are dealing with. An infographic based on the data shows where companies get their funding and how they spend it.
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