Customers in a Sprout Social study reported valuing engagement, transparency and service when dealing with brands on social media. The survey, which involved more than 1,000 marketers and a roughly equal number of consumers, also found that following brands online correlates with purchasing and recommending them.
Before choosing a particular type of Instagram account, consider the pros and cons behind each option, writes columnist Jenn Herman, who recommends a business account. Personal accounts can be set private and offer music options in Reels and Stories but lack analytics and API access, and creator accounts are designed for influencers.
Companies in the top 25% for growth, measured by gross value added, invest more in intangibles -- research, human capital, technology and intellectual property -- than low growers, research shows. McKinsey experts detail how to effectively deploy four types of intangible capital: innovation, data and analytics, human and relational and brand.
Brian Pittman offers advice from Broward MPO Public Outreach Officer Hannah Bourgeois to help brands ensure their social efforts are accessible to all. Tips include limiting the use of hashtags that can't be easily deciphered by individuals with dyslexia and visual impairments, placing emojis at the end of copy so they're clearly explained by screen readers and using website plug-ins that enable a customized viewing experience, Bourgeois suggests.
Quieting the noise is more effective than cutting through it when it comes to employee communication, writes CEO Andrew O'Shaughnessy of Poppulo. To diminish the cacophony, leaders should tailor messages to specific people or roles, reduce frequency and summarize content, O'Shaughnessy notes.
Higher credit scores allows a small-business owner to apply for more flexible financing options and opportunities, columnist Bridget Reed writes. Detailing what goes into the calculation, Reed recommends entrepreneurs apply for an EIN, get a business bank account and line of credit, make repayments early, and only borrow from lenders who report to the credit bureaus.
With the Employee Retention Tax Credit expiring at the end of this year, eligible businesses still have time to apply, columnist Stephen Miller writes. Explaining the requirements needed to qualify, Allan Smith, a senior manager at Paychex, says paid-leave tax credits are also available, as well as the Shuttered Venue Operators Grant program and Economic Injury Disaster Loans.
Cities, counties and states from Honolulu to West Virginia offer cash and other perks to remote workers looking to relocate. This list of nine programs includes bicycles, tax credits for student loan payments, and grants of as much as $12,000.
The first step to creating a unique selling proposition is to define what customers are looking for and what needs are not being met by competitors, writes Tom Whatley. Research your competitors closely, and revisit your own strategy with a renewed sense of purpose, Whatley writes.
Demand for more touch-free services and improved operations have accelerated airports' interest in technology such as biometrics and customer feedback kiosks. Boston Logan International Airport has been trying out a "virtual security line" that allows passengers to reserve time slots.
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