Sales departments must work to remove any tension between themselves and marketing teams in order to achieve more predictable pipelines, as terms such as "qualified" and "follow up" must be well-defined in order to allow for pipeline visibility, writes Matt Heinz. In addition, sales managers should encourage their teams to focus more on long-term results, which allows for a more nuanced approach to pipeline management.
Marketers using Snapchat's lenses, filters and Snap and Story Ads can now boost brand safety with DoubleVerify's viewability and fraud verification technology. "DoubleVerify uses consistent evaluation standards across environments -- including web, mobile app and social, making it easier for advertisers to benchmark performance across their entire media plan," says DoubleVerify CEO Wayne Gattinella.
Young salespeople can improve their business acumen by following recent news and reading relevant books to learn more about key topics, writes Anthony Iannarino. Inexperienced salespeople should take good notes after meetings with clients and learn from the stories of more experienced reps, Iannarino writes.
Airport construction projects at five major US hubs will likely complicate business air travel in the coming months. Projects are underway at Atlanta, Boston, Chicago, Denver and San Francisco.
Daniel Kane started The Ridge to address his own frustration with his bulky wallet. The minimalist wallet has become the foundation for a successful brand, and team members continue to find product inspiration in their own lives.
Ideal office space has room for growth, combines open and private areas, and is chosen by company leadership with limited employee input, writes Jonathan Wasserstrum, CEO of SquareFoot. He recommends erring on the bigger side because extra space can be offered to freelancers or other businesses.
Clear policies and planning can turn flexible working into a boon for employee engagement at small businesses, David Prosser writes. He suggests starting with a trial, being consistent, showing trust and optimizing technology.
Which Wich Superior Sandwiches has named former franchisee Cherry Hearn president of the company, which has 400 locations. Among other things, Hearn will oversee updates to the menu and customer service training.
Don't overlook fundamental business aspects of an international franchise deal before finalizing a letter of intent, writes Diana Vilmenay of Polsinelli PC. She details factors to consider with single-unit and master franchisee strategies and discusses some of the basics that sometimes fall through the cracks.
A new California bill threatens to categorize franchisors as employers of their franchisees' workers, writes attorney Tony Marks. The bill, known as Assembly Bill 5, has already passed the legislature, and California's governor says he will sign it into law.
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