Sales organizations must build their teams in a repeatable, scalable and trainable way, writes Anand Srinivasan. Use an outcome-based approach to help unify your sales team's goals, and train new representatives in a proven, repeatable fashion.
The buyer's journey may sometimes be chaotic, but that doesn't mean sales teams should attempt to mirror that chaos, writes David Brock. "When we help add clarity to what the customer is trying to achieve and the simplest way to align priorities and interests in helping them through their buying process, we help them achieve their goals more quickly and with greater certainty," Brock writes.
Sales professional John Ruhlin sold more Cutco knives than anyone else by being generous toward others and treating them well. He also made it a point to ask questions that showed he was focused on the customer's needs, writes Robert Glazer.
The partnership between Salesforce and Google Cloud will provide benefits through a Chrome extension that brings together Gmail and Salesforce Inbox intelligence. Other features created through the alliance include a Lightning Object Creator for Google Sheets and a Salesforce data connector.
Unattractive produce is sometimes thrown out, contributing to significant food waste in the US. One company providing a solution to that problem is Misfits Market, a subscription box service that delivers ugly produce to consumers at favorable prices.
After you have chosen whom to hire for a job, you will need to break the news in a professional way to the people who didn't make it. Consider having phone conversations with these applicants, and offer specific feedback when appropriate.
Credit card processing for small businesses can be a complex topic. Julianna Lopez reviews five things that owners should educate themselves about, including industry jargon and which processor is right for them.
Small-business marketers may wonder whether they should be spending more money on Facebook or on Instagram. Facebook offers a split test feature, allowing advertisers to determine where they get more bang for their buck.
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