Self-liquidating offers can turn a small entry-level ad on Facebook or Instagram into a substantial sale for businesses that offer costly services, products or courses, digital marketer Tammy Cannon writes. This step-by-step guide breaks down how to structure and adjust an SLO campaign that scales profits.
Skillshare CEO Matt Cooper, who recently raised funding, outlines what founders can expect to hear from investors during the pandemic and examples of how they can respond. "Go in expecting the hard questions, but also expect a process that feels a little more organic, too," Cooper writes.
Takeaways can be found from The Wing founder Audrey Gelman's recent apology for focusing on growth to the exclusion of culture, writes Janine Yancey, founder of Emtrain. Entrepreneurs need to ensure that the workplace represents the startup's values and determine what they are early in the venture, Yancey writes.
Sales managers who worry about which activity to prioritize among prospecting, account development, opportunity management and other tasks are missing the point, writes David Brock. "None of these areas stands alone -- each impacts the other, each cannot exist without the other," Brock writes.
American Airlines has added to its technological arsenal a mobile ID, virtual assistant and an electronic wallet that makes it easier to track flight credits and change reservations. Passengers at Dallas/Fort Worth International Airport and Reagan Washington National Airport can test out the mobile ID, which uses a passengers smartphone to verify identity when they drop off bags.
Rachel Luna's coaching business had "the right systems in place" to stay profitable without her day-to-day management as she fought breast cancer, she says. Luna attributes her success to standard operating procedures, radical honesty, energy management and a business model designed to outlive its leader.
Cold messaging, which has gained importance amid coronavirus restrictions, needs to avoid six common mistakes, writes Chris Smith, an investor and entrepreneur. His recommendations include doing proper research, customization and calls to action, along with double-checking details and avoiding over-familiarity.
Some grocery startups are finding that the direct-to-consumer model is generating awareness for consumers but not necessarily sales and are turning to traditional retail outlets. Emily Groden, founder of waffle startup Evergreen, plans to expand its retail presences while using e-commerce to complement those sales, and Ben Pasternak of alternative meat startup Simulate sees DTC as a marketing opportunity rather than its main sales channel.
Eleven financial factors, from undisclosed cash advances to a history of late payments, can squash business loan applications. This guide details each red flag and notes that lenders really want to know whether borrowers can and will repay loans and how they respond to unexpected problems.
A victim mindset leads entrepreneurs to blame themselves for every setback, creating undue stress, and question each decision they make, writes Martin Zwilling, CEO and founder of Startup Professionals. "For people with a victim mentality, this fear of failure alone will almost certainly make it a self-fulfilling prophecy," he writes.
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