Sales enablement teams must monitor factors such as the reason a customer should make a change, what individuals are involved in the buying decision and which new stakeholders may enter the picture as they track the buyer's journey, writes Ben Taylor. As customers travel through exploration, investigation, evaluation and other phases, sales enablement teams must provide relevant tools and guidance that are suited to each phase's characteristics, Taylor writes.
Entrepreneurs can take advantage of low-cost or free artificial intelligence technology to improve areas such as recruitment, data collection and sales, writes Brian Hughes. Research shows that 83% of early adopters benefited economically from using AI tools.
Economists expect Federal Reserve Chairman Jerome Powell to suggest the central bank is receptive to further interest-rate decreases when he speaks Friday at an annual gathering in Jackson Hole, Wyo. Powell is scheduled to speak on challenges confronting monetary policy.
Companies can foster innovation by having a point person who handles new ideas, a system to develop them and a reward program that gives employees the incentive to bring ideas forward, writes Idea Drop CEO Owen Hunnam. "The focus should be on creating an encouraging environment, so there is a better use of existing talent," he writes.
This infographic offers a comprehensive overview and advice from Facebook Blueprint on how to get the most from the platform's Stories feature. It explains how Stories work and provides ideas on compelling ways to use the feature, such as to share short videos and important news or engage users with customizable polls and augmented reality features.
Salespeople often believe customers are acting irrationally when in reality, they're merely conducting themselves based upon their emotions, beliefs, ideas and experiences, writes David Brock. As a result, salespeople must learn to connect with buyers at a deeper level to change their minds, as facts and data alone won't get the job done, Brock writes.
Companies can better manage marketplace disruption by working to understand employees, writes Sherrie Haynie of The Myers-Briggs Company. She discusses the characteristics of agile teams and describes where there's room to further improve organizational culture.
Some employees are interested in protecting the status quo, while others focus on advancing an organization toward its potential, writes William Vanderbloemen. These "protectors" and "advancers" are both valuable, but they tend to excel at different roles.
Digital tools can streamline small-business human resources tasks, writes Delia Tugui. She summarizes the capabilities of 10 systems that offer solutions in areas such as payroll, performance management and billing.
Business loans can help with expensive tasks such as upgrading equipment or expanding your company's footprint, writes Brian Hughes, CEO of Integrity Marketing & Consulting. He describes various kinds of financing -- including term loans and invoice financing -- to help you find the right option when you need a capital injection.
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