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5 questions leaders should ask to build executive presence

Leaders who want to boost their executive presence should ask these five powerful questions, writes Joel Garfinkle.

4 min read

DevelopmentLeadership

executive presence

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As you climb the ladder of your career, have you ever wondered what sets the most dynamic and respected leaders apart? It’s not just their skills or knowledge — it’s their relentless curiosity and the powerful questions they ask themselves. Great leaders don’t settle; they probe deeper, challenge their thinking and continuously push their boundaries. To truly refine your leadership style and elevate your executive presence, it’s time to turn that same probing curiosity inward and ask yourself the right questions.

Understanding the power of asking the right questions is just the beginning. To truly harness this power, leaders need concrete strategies and a proven framework to sharpen their executive presence, command respect, and drive meaningful impact. This is the focus of my book, Executive Presence: Step into Your Power, Convey Confidence, and Lead with Conviction.” It provides practical strategies, real-life examples, and exercises that guide leaders through the self-reflective process of developing a powerful and authentic presence. 

Below, I’ve highlighted five critical questions that can help you gain powerful insights into your leadership journey. These questions aren’t just for reflection; they’re a call to action.

1. Why do you want to strengthen your executive presence?

Start with purpose. What is driving your desire to enhance your executive presence? Is it feedback from colleagues or something you’ve noticed yourself? Reflecting on your “why” is the first step to clarity and commitment. Are you aiming to project more confidence, build gravitas or exude calm under pressure? Narrowing down to specific qualities allows for measurable progress and targeted growth. Your leadership journey becomes much more powerful when you focus on refining tangible traits rather than vaguely aspiring to “be more of a leader.” 

What is the one trait that, if mastered, could transform your leadership?

2. Do you understand the critical role of executive presence in leadership?

Look around your organization — who stands out as a leader? What makes them magnetic? Effective leaders possess qualities that transcend technical skills; they draw people in, radiate optimism and command the room effortlessly. These attributes are the building blocks of Executive Presence. Think about what sets these leaders apart — what makes people trust, follow and be inspired by them.

What traits are essential for you to embody in your leadership journey, and how can you integrate them into your unique style?

3. Where do you most need to develop your executive presence?

Executive presence isn’t one-size-fits-all; it’s about knowing when and how to wield different traits effectively. Reflect on your daily interactions — where could your executive presence make the most impact? Is it in team meetings, client negotiations, boardroom discussions or in moments of crisis? Pinpoint the scenarios where honing your presence would be most beneficial. Start with one key area. Prioritize and focus on it relentlessly. For guidance on which traits to emphasize, explore the 9 Key Executive Presence Traits and Qualities that are essential for impactful leadership.

Where is the most critical opportunity for you to show up as a stronger, more confident leader?

4. What do you notice when someone radiates executive presence?

Think of a leader you deeply admire. When they speak or lead, what specific qualities captivate you? Is it their confident yet calm delivery, their ability to listen deeply or the way they ignite passion in others? Understanding these qualities helps you model them in your leadership journey. Don’t just observe — internalize these executive presence behaviors. Consider actively practicing one quality you admire and see how it transforms your interactions.

What can you start doing today to embody these traits?

5. What stands out when someone lacks executive presence?

Just as powerful as identifying positive traits is recognizing what to avoid. When a leader lacks executive presence, it can be immediately apparent. Do they ramble, show insecurity, blame others or avoid accountability? Reflect on these behaviors not as criticisms but as lessons. Identify what not to do and, more importantly, how to adopt the opposite behavior consciously. This awareness allows you to pivot from what doesn’t work to what does.

Which negative behaviors have you been tolerating in yourself or others, and how can you change them?

What did you discover about your leadership journey?

These questions are designed to help you gain clarity on what you truly want to achieve as a leader and how you can elevate your executive presence to new heights. Take time to reflect on your answers and, more importantly, take action. The journey to becoming a compelling leader who inspires others is ongoing — but with the right focus, it becomes more achievable and rewarding. 

Opinions expressed by SmartBrief contributors are their own.

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