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Finding social media’s “type”

2 min read


SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday in our e-newsletter and feature Paul’s analysis on this blog.

Last week’s SmartPulse question: Which personality type is best suited to using social media for marketing?

  • Expressive 56%
  • Amiable 26%
  • Driver 12%
  • Analytical 6%

“This poll question came from a recent e-mail exchange I had with someone who identified themselves as a ‘driver’ personality. He said he would most likely not be participating in casual chat via Twitter or any other social network. That led me to wonder which personality types are the most or least likely to do so. I based the options on a commonly accepted list.

The results played out much as I would have assumed. Expressives and Amiables tend to be people-oriented, so it stands to reason social media would be a natural fit. The one exception I see is Analytical. I would have expected that to rate a higher percentage, but perhaps only because that is my predominant personality type and I spend an ample amount of time using Twitter and other socnets.

I plan to do more research into how different personality types use social media, so expect more questions along this line in the future”  –Paul Chaney