Do viewers really tune into the Super Bowl each year just to see the ads? How engaged is the audience during the game?
Crowdtap polled more than 6,000 Super Bowl viewers to get their take on Super Bowl as it relates to advertising and social media.
Some key takeaways:
- Thirty percent of respondents said they watched the game for the ads, up from 25% in 2014.
- Nearly three-quarters of respondents said they were somewhat or extremely likely to take action if asked to by a Super Bowl commercial.
- Eighty-five percent of respondents said humor would make them remember an ad, while just 16% said crowdsourced content would do the same.
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