All Articles Leadership Live from G2E: Dick Haddrill, CEO of Bally Technologies

Live from G2E: Dick Haddrill, CEO of Bally Technologies

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This post was written by SmartBrief’s Tom Anderson.

Liz DeHoff, editor for AGA SmartBrief, reported live from the 10th annual Global Gaming Expo this week in Las Vegas, where she spoke with Dick Haddrill, CEO of Bally Technologies. Haddrill talked about Bally’s plans to capitalize on international gaming growth in the coming decade, the values he expects his employees to practice and what traits he looks for when considering whether an employee is ready to take on a greater leadership role. Among his key points:

  • Governments are allowing the gaming industry to expand as they seek to raise revenue. Bally intends to enter the Italian market next year and the company is looking at growth opportunities in Brazil, Greece and Eastern Europe too.
  • Bally emphasizes a commitment to long-term shareholder value as one of the 10 principles employees are expected to follow. “It’s very important as a public company as we say in our core values that we are building long-term shareholder value and won’t sacrifice our future for short-term gain,” Haddrill says.
  • Rising stars should embody the company’s core principles. That means employees who do what they say they are going to do, respect customers and are excellent team players.