All Articles Leadership Communication Make a great first impression

Make a great first impression

5 min read


“Because you never get a second chance to make a first impression.”Head and Shoulders dandruff shampoo commercial.

One rainy day during the Revolutionary War, George Washington rode up to a group of soldiers attempting to raise a wooden beam to a high position. The corporal in charge was shouting encouragement, but the soldiers couldn’t position it correctly. Washington asked the corporal why he didn’t join in and help, to which the corporal replied, “Don’t you realize that I am the corporal?”

Very politely, Washington replied, “I beg your pardon, Mr. Corporal, I did.” Washington dismounted his horse and went to work with the soldiers to get the oak beam in position. As they finished, Washington said “If you should need help again, call on Washington, your commander-in-chief, and I will come.”1

Imagine the first impression that Washington made on those men. Any doubt whether these soldiers gave their all on the battlefield for their commander-in-chief?

We all recognize the importance of first impressions. It is during the first few moments of interaction that we begin to size up others in our attempt to determine who that person is, the qualities that they possess, and how they operate. While this is the case for all people that we meet, it is particularly true for new leaders. Employees are often anxious to become acquainted with the new boss and determine how they will get along. Even bosses who have been promoted from within are being watched carefully for signs of leadership style and intentions.

While you can’t stop people from making snap decisions about you, you can make those decisions work in your favor. One thing to keep in mind is that first impressions are more heavily influenced by nonverbal cues than by verbal ones. In fact, studies have found that nonverbal signals have much more impact on the impression you give than anything you might say. Research also teaches us that such impressions are made in just a handful of seconds, so the first interaction is really important.

Here are some ideas to help make a positive first impression:

  1. Monitor your attitude. Attitude comes across right away. Before you get in front of people, think about the situation and make a conscious choice about the attitude you want to embody. Think of it as a great opportunity to quickly make a bunch of new fans.

  2. Stand tall and straight. Maintaining a tall posture demonstrates confidence and competence. Just be sure not to come across as cocky and arrogant.

  3. Offer a firm handshake. Shaking hands helps establish quick rapport. Doing so firmly lets people know that you are confident, self-assured and excited to meet them.

  4. See eye to eye. By making eye contact, you indicate interest in others and openness to working with them and getting to know them.

  5. Smile warmly. A smile says, “I’m friendly, caring and approachable.” It also says that I like you and am glad to see you.

  6. Ask for (and learn) their names. Dale Carnegie famously wrote in “How to Win Friends and Influence People” that names are “the sweetest and most important sound in any language.” People love when you use their name, and you can score serious points by learning others’ names quickly.

  7. Be a good conversationalist. Be talkative and get to know people. Ask about their background and position and let them know that you look forward to working with them. And don’t forget to listen actively, with the posture that says, “I care about what you are telling me.” As Carnegie said, “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

Of course, these strategies should be front and center any time that you seek to impress. Carnegie wrote of a certain Robert Cryer, who was the manager of a computer department who needed a Ph.D. in computer science. The one that he hired had been recruited by bigger and brighter names in the industry, but chose Cryer’s company. Sometime after the young man accepted Cryer’s offer, he told his new boss that the energy and positivity that he used to recruit him had been the main difference maker in his decision. “Your voice sounded as if you were glad to hear from me … that you really wanted me to be part of your organization.”

By working to kick things off positively, new leaders greatly increase their likelihood of gaining their colleagues’ trust and support from the outset. This will hold them in good stead as they become better acquainted and encounter some inevitable turbulence in their relationship.

Naphtali Hoff (@impactfulcoach) became an executive coach and consultant following a 15-year career as an educator and school administrator. Read his blog at

If you enjoyed this article, join SmartBrief’s e-mail list for our daily newsletter on being a better, smarter leader.

1 Maxwell, J. (2011). 5 levels of leadership: Proven steps to maximize your potential. New York, NY: Center Street Press.