SmartPulse — our weekly reader poll in Restaurant SmartBrief — tracks feedback from restaurant owners and managers about trends and issues.
Last week’s poll question: Do you think restaurants should offer unlimited Wi-Fi to guests?
50.65% — Yes, guests have come to expect it.
49.35% — No, it can affect other guests’ experiences.
Many cafe and restaurant guests in the U.S. have come to expect free Wi-Fi with their lattes. While the guest experience is cause for covering power outlets in the U.S., in China, regulations require cafes and restaurants to install expensive Web-monitoring software, causing some retailers to discontinue Wi-Fi. According to a New York Times article, business at one cafe in China has dropped 30% because of the loss of Wi-Fi.
If your business stopped offering Wi-Fi, how do you think it would affect your bottom line?