At RSAC 2025, SmartBrief caught up with Anne Cutler, senior director of global communications, and Katherine Vondrak, product marketing director, at Keeper Security to discuss password management and privileged access management (PAM) and Keeper’s partnership with Williams Racing, where they provide cybersecurity solutions.
Who is Keeper and what are you excited about here at RSAC?
Cutler: Keeper Security is a leading password management and privileged access management provider. What really sets us apart is that we are cloud-first. We are zero trust. We are zero knowledge as well.
Our unified KeeperPAM platform is differentiated because it’s cloud-first, zero-trust and zero-knowledge. It’s a unified console that brings everything into the cloud vault, so it’s easy to use and deploy.
Vondrak: Zero trust is critical; it’s just not like a buzzword anymore. We align with zero trust principles and help organizations establish zero trust through the principle of least privilege. But the other component that doesn’t get talked about as much is zero knowledge. And basically, what that means is Keeper does not have access to its clients’ customer data (and neither do cybercriminals). Only the user has access to their own data, local information, so that’s never shared. That is a really big differentiator for us. A lot of companies have access to that data and that’s exactly how breaches happen. They don’t offer encryption and decryption at the device level, which means the user doesn’t have full control, and anytime that you’re storing user data, it can get breached. Other organizations do it, but they don’t do it by design; our entire platform was built on that model. It’s not something that you can shoehorn in later on in the process.
What are the biggest challenges that your clients are coming to you to solve?
Cutler: Privileged access management is absolutely critical for enterprises, for federal agencies, for any mid- to large-sized organizations, but a lot of the older legacy PAM solutions that you’ve seen out there are not cloud-first, which take a long time to deploy, are expensive and need on-premises components. We eliminate all of that and can deploy in a matter of hours.
How is Keeper Security using AI?
Cutler: We are actually developing some really exciting threat detection using AI. We also use AI capabilities with our autofill and our password generator. So we have a number of different ways that AI is incorporated into the platform. And then the platform has any PAM capability that you would look for. So you have just-in-time access, remote browser isolation, secure remote connections and we can actually replace a VPN. You can do [remote desktop protocol] through the platform, and you can open up browser sessions securely within the platform using [remote browser isolation]. So think of it like a web browser, and you can open up a secure window inside of that web browser that is just mirrored on your computer. And then, since we are a company that started out as a password manager, we have amazing password management sharing capabilities; anything that you would want to do involving password management, we’ve got you covered. We’re a leader in that space, also secrets management as well, and then automatic password rotation, so automation is a big part of the platform as well.
Vondrak: We are previewing our Endpoint Privilege Manager, which extends PAM privilege to the endpoints. By being able to control what happens on your endpoints, we are also elevating privileges. And that’s something new to Keeper, and it is critical in the PAM world.
Cutler: Yes, this is an amazing capability. It’s something we’re demonstrating here [at RSAC]. It’s in preview now and will be officially launched very soon. It really rounds out the PAM portfolio for Keeper and helps us bring that full PAM story to market.
This is important because the bad guys are evolving, and privileged credentials are a first kind of access point, and it’s no longer just your password and your login. It’s also your keys to the kingdom, as they say, and those privileged credentials.
Williams Racing has turned to Keeper for protection. Why is cybersecurity so essential in Formula 1 racing?
Cutler: We have a partnership with Williams Racing (look out for the Keeper logo on the car). It’s a true cybersecurity partnership; it’s not just branding. They use both our Password Manager and our Privileged Access Manager.
This is the highest level of motor sport, and there are only 10 teams in Formula 1 racing. They protect all of their strategy, designs and engineering. They build these cars from the ground up. There are 20,000 different components in the car. They manufacture every single one of those components, and it is critical that they protect all of that sensitive data. They rely on Keeper to do that.