All Articles Technology Practical AI The Meta chief is cloning himself, and suggests you do the same

The Meta chief is cloning himself, and suggests you do the same

Call it meta, but Zuckerberg has the solution to being two places at once and it, of course, involves AI agents.

3 min read

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Creating AI in one's image, or how to make a CEO agent

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If Mark Zuckerberg could vibe code, how much code could Mark Zuckerberg vibe? The Meta CEO says he’s been writing code lately. Like, what CEO has the time to do that? And he says he does it “for fun.” If there’s any value to it besides fun, I suppose the Zuck is doing the fun part so he can spit out his ideas into working prototypes at the speed of thought.

Zuckerberg is a rare breed of CEO who is still putting his coding chops to work. Microsoft’s former CEO Bill Gates and current CEO Satya Nadella are former coders, and so is OpenAI CEO Sam Altman, and Anthropic CEO Dario Amodei said he has stopped writing code — makes sense, since Amodei et al. wrote Claude to write code for them.

These agents work for you

I wonder how much code the Zuck will write for his planned “CEO agent,” which The Wall Street Journal says he’s developing to help him run Meta more efficiently. The CEO agent will pull information directly and speed up decision-making, essentially a “digital twin” that will go through the rigors of navigating multiple layers of management to retrieve updates or data. This project is part of an internal push at Meta to become an “AI-native” company, and Zuck is setting the example by building a version of himself that can dig into the details from which to envision and ideate the future of his company and the tech world.

As such, Meta is actively encouraging all 78,000 of its employees to follow suit — to build and use personal AI tools to make them more effective and efficient “employees.” According to the WSJ, there’s even an internal tool called Second Brain, built on Anthropic’s Claude model, that can be used for such purposes, but some employees have been experimenting with other agents like My Claw.

Talk amongst yourselves

What I find interesting is that while employees can use those agents to query documents and handle daily tasks, they’re also using their newly created agents to communicate with other employees’ AI agents on internal messaging boards – “Have your agent talk to my agent.” It has the potential to remove unnecessary decision-making that’s often left to layers of management, and is part of Zuckerberg’s vision to flatten Meta’s organizational structure to be competitive at scale, according to the WSJ article. It’s a bold vision, for sure. And, it might just be what is needed to keep Meta in the AI conversation.

Imagine you’re Zuckerberg and you cloned yourself. What would you call your clone? ZuClaw? The Zuck? Zucky McZuckface? Email us your suggestions, and add your two cents at LinkedIn.

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