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Today’s bonus tracks: CDC gets social

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Social Media

Social media isn’t all word-of-mouth, viral videos and tepid personal insights — it can help spread important info too. The Centers for Disease Control and Prevention realize most people can’t be expected to go trolling around on its Web site for the latest info on the H1N1 flu virus. So they’re using blogger outreach, Twitter, widgets and text messaging to get the word out there through other channels. The agency says the disease can be particularly hard on young adults, so targeting them via social channels could really pay off. For more novel uses of social media, check out the daily newsletter from SmartBrief on Social Media.

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