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Today’s bonus tracks: Coca-Cola’s world tour

1 min read

Marketing Strategy

It can be tough to stand out in the dense field of social-media promotions. So Coca-Cola is upping the ante next year and sending three young travelers out into the world to visit all 206 countries in which Coca-Cola is available and act as “happiness ambassadors.” The company is planning to milk the expensive stunt for all it’s worth, plastering content across all major social platforms. The promotion will tax the company’s logistical resources however, as offices in every country will need to work together on the project. For more great social-media stories, check out SmartBrief on Social Media.

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