All Articles Marketing Marketing Strategy Today's bonus tracks: Dysfunctional relationships

Today’s bonus tracks: Dysfunctional relationships

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Marketing Strategy

Do spend a lot of time cultivating bonds with your clients? Establishing authenticity? Evincing transparency? You’re wasting your time, writes Naomi Dunford. Relationship marketing isn’t about building friendships with customers. It’s about establishing a business relationship that leads to repeat sales, she writes. Whether your marketing style is all business or a tad on the fuzzy side, SmartBrief on Social Media has you covered with more must-read links.