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Today’s bonus tracks: Endorsement etiquette

1 min read

Marketing Strategy

Your reputation is all you’ve got online. But the ins and outs of building and preserving a good name via social networks are anything but straight forward. Giving a recommendation to a great person can boost your own credibility, blogger Chris Brogan writes, but backing the wrong horse can make you look foolish. Brogran covers the differences between befriending and endorsing and gives a few helpful guidelines for building and maintaining your online rep. For other nifty social networking tips, check out the daily e-mail from SmartBrief on Social Media.

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