All Articles Marketing Marketing Strategy Today's bonus tracks: Give MySpace a chance

Today’s bonus tracks: Give MySpace a chance

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Marketing Strategy

Facebook may have won the battle for more users, but could MySpace still win the war for the affections of young people, argues the author of today’s lead SmartBrief on Social Media bonus track. As Facebook becomes more popular with the older crowd, younger users– especially artists and musicians– may flock back to the free-wheeling wilds of MySpace. A site redesign and more exclusive content in the pipeline can only help.