All Articles Marketing Marketing Strategy Today's bonus tracks: Intellectual property

Today’s bonus tracks: Intellectual property

1 min read

Marketing Strategy

Home sales might be down, but virtual commerce is booming. According to a new survey, an amazing 12% of Americans say they’ve bought a virtual good– a category that covers everything from little Facebook trinkets, to weapons in online games and even virtual “land” in persistent worlds like Second Life. The biggest buyers are younger women, aged 12-44. The average virtual consumer has bought $30 worth of online goods, but 15% of buyers say they’ve spent $100 or more. Of course, as always, signing up for the daily newsletter from SmartBrief on Social Media is free.

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