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Today’s bonus tracks: The Kanye effect

1 min read

Marketing Strategy

Kanye West’s outburst at the MTV Video Music Awards wasn’t just an amusing bit of television. It was also a landmark in social media analysis, as MTV used Stamen/Radian6’s  ‘Market Engagement’  platform to monitor audience reaction to the show, with viewer reaction to West providing a highlight. The ability to monitor and engage customers in real time is key to the next generation of social media strategy. Nice to see a major media outlet embracing new technology and putting Kanye’s faux pas to work. For more great social media stories, check out the daily newsletter from SmartBrief on Social Media.

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