YouTube continues to inch toward a goal Hulu reached a year ago: Having a decent amount of professional video content. Time Warner signed a deal with the site to provide some content, not unlike a deal Disney signed earlier this year. Yes, there will be branded pages, etc. But it doesn’t address YouTube’s fundamental problem: How do you get people to line up for clips when they could just as easily stream full episodes somewhere else. Does YouTube really need to take on Hulu to survive? For more awesome social media news, check out the SmartBrief on Social Media daily newsletter.
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