Today's bonus tracks: Up in smoke - SmartBrief

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Today’s bonus tracks: Up in smoke

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Marketing Strategy

Tobacco company’s have a very narrow advertising window in many countries, with limits on print and television advertising. Now an Australian academic says she’s worried that social networks will become a new frontier for tabacco purveyors. University of Sydney PHD student Becky Freeman says a lack of disclosure requirements for Internet advertising makes it impossible to tell if a Facebook fan group for a particular kind of cigarette is really set up by fans or if its a marketing ploy by the manufacturer. For more social media news, check out SmartBrief on Social Media.

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