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Today’s bonus tracks: Tweeting with the little people

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Marketing Strategy

First ladies in countries around the world say they’re embracing social media as an avenue for directly addressing their countries. “For people in my position, it helps demystify the title and clarify what it is I do and what it is that’s important to me,” says Queen Rania of Jordan. It can also be a way to stay in touch, says Sarah Brown, wife of U.K. Prime Minister Gordon Brown. “”I can devote a little time every day to sharing what I am up to and through reading other people’s tweets I’ve learnt about causes and news that I might otherwise have missed,” she says.

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