All Articles Marketing Marketing Strategy Today's bonus tracks: You can't be semi-authentic

Today’s bonus tracks: You can’t be semi-authentic

1 min read

Marketing Strategy

Acne-cream mainstay Clearasil’s online presence has a few blemishes, writes Katherine Liew. Their attempt at combining a meaningful peer-to-peer dialogue with product messaging falls flat, she notes because it lacks authenticity. How much can pimple-free spokes-teens really have to say about image issues? More to the point, why should anyone care? Check out the rest of the argument below, along with other interesting links we found while searching for today’s SmartBrief on Social Media.

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