Kraft Heinz credits a social media marketing campaign for a 12% surge in Corn Nuts sales and the tale proved popular with SmartBrief’s food-and-beverage readers this week.
Some other CPG stories also ranked high on the most-read list, including the soaring popularity of Mondelez-owned Tate’s Bake Shop brand and Frito-Lay’s reveal of the year’s biggest snacking week.
Restaurants also made news that won readers, including Burger King which announced plans to focus further on growing its breakfast business. The chain also revealed a surge in foot traffic at restaurants in St. Louis, Mo., that are the first to serve the plant-based Impossible Whopper. Church’s Chicken’s test of expedited employee pay to boost retention also drew in readers.
Retail stories also made the list, including H.E. Butt Grocery’s strategy for investing in people and using technology to create new jobs and improve the quality of employees’ lives.
Read the entire Top 10:
- Kraft Heinz campaign prompts 12% sales lift for Corn Nuts
- Mondelez CEO: Tate’s brand is “on fire”
- Why H-E-B is investing in people amid tech race
- CEO identifies Nestle’s 3 growth drivers
- Frito-Lay pinpoints its biggest snacking week of the year
- Burger King focuses on breakfast, Impossible Whopper to grow traffic
- Ferrara plans updates for Baby Ruth
- Biscuit-topped cobbler is an easy summer dessert
- Church’s to test expedited pay as a retention measure
- How Tops Markets is looking ahead, investing in stores
- Plant-based foods, off-premise tech solutions stood out at restaurant show
- Investing in underutilized talent pools can strengthen the restaurant workforce
- Teens in the kitchen: Gen Z’s independence in food and cooking choices
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