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Top 10: Organic snacks, desperate cows and Cleveland-style barbecue

Kashi's acquisition of snack brand Pure Organic, Chick-fil-A's cow campaign and Michael Symon's barbecue plans resonated with SmartBrief readers this week.

2 min read


Chick-fil-A's iconic cows ranked high with SmartBrief readers this week

Flickr user William Ng

The acquisition by Kellogg Co.’s Kashi division of Pure Organic, an organic nutrition bar and fruit snack maker launched a decade ago by mom Veronica Bosgraaf in search of appropriate snacks for her 6-year-old vegetarian daughter, topped the list of most-read food and beverage stories this week. Other consumer packaged food stories that proved popular included the tale of Nestle’s new food truck-inspired Hot Pockets line and WhiteWave’s plan for plant-based growth.

Restaurant stories also made the top 10, led by Adweek’s feature on the creation of Chick-fil-A’s now iconic Eat Mor Chikin campaign. The cow-studded spots were the brainchild of ad agency The Richards Group in the 1990s, to help give the chicken chain a leg up as it moved from mall food courts to standalone eateries and started competing head-on with big burger chains.

Changes to the menu and service strategy at Bob Evans, and celebrity chef Michael Symon’s Cleveland-style barbecue ambitions also landed on the list.

Read the entire list of top 10 stories from this week’s food and beverage briefs:

  1. Kashi buys Pure Organic snack brand

  2. How cows became the stars of Chick-fil-A’s advertising

  3. Food trucks inspired Nestle’s newest Hot Pockets line

  4. Will Kroger be the next Blue Apron?

  5. Bob Evans revamps menus, service approach to boost sales

  6. Wegmans reveals plans for 1st NYC store  

  7. WhiteWave positioned for growth in plant-based category

  8. Michael Symon wants to make a name for Cleveland-style barbecue

  9. WinCo plans warehouse to serve fast-growing Texas market

  10. Kellogg will invest in startups through new venture fund


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